TAMUNOTONYE WAKAMA

Contributed to strategic PR and social media initiatives, enhancing event visibility and audience engagement for TEDxRUN.

• Developed and implemented targeted PR strategies for key events, significantly boosting media coverage and public interest.
• Managed quality control assurance for all event materials, ensuring brand consistency and professional presentation across all platforms.
• Increased awareness and engagement for TEDxRUN through a comprehensive social media campaign, driving measurable growth in online reach and interaction.

Designed and executed data-driven social media strategies to engage target audiences and maintain brand relevance.

• Developed and executed a tailored social media strategy, optimizing content distribution to achieve specific audience engagement goals.
• Monitored social media trends, cultural shifts, and online conversations, leveraging insights to maintain brand relevance and inform content development.
• Implemented data-backed content initiatives that aligned with target audience preferences, enhancing brand resonance and online presence.

Managed daily social media operations, creating engaging content and tracking performance to drive community growth and brand visibility.

• Engaged daily with the online community across various platforms, responding to comments and messages to foster a vibrant brand presence.
• Created diverse and engaging content, including text, images, and video, tailored to platform-specific best practices and audience interests.
• Monitored and tracked follower growth and engagement metrics across social media platforms, providing insights for continuous strategy optimization.

Conducted comprehensive market research and developed strategic marketing materials, supporting client acquisition and educational initiatives.

• Conducted in-depth market research to identify target audiences, emerging industry trends, and competitor analysis, informing strategic recommendations for clients.
• Developed compelling marketing pitches for prospective clients, contributing to new business development opportunities and client acquisition efforts.
• Created detailed course outlines for MarTech programs, demonstrating expertise in marketing technology education and content structuring.

Led podcast production, hosting, and interviewing guests to deliver engaging audio content and expand audience reach.

• Managed end-to-end podcast production, including operating professional audio equipment and recording software to ensure high-quality sound for all episodes.
• Conducted in-depth research on diverse podcast topics and potential guests, preparing comprehensive briefs to facilitate engaging discussions.
• Interviewed celebrity guests, local personalities, and industry experts, fostering compelling conversations that resonated with a broad target audience.